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Introhive and Traction on Demand Announce Partnership

Introhive and Traction on Demand Release New CRM Health Check Offering for Banking and Insurance Firms to Optimize Technology Investments

Both Canadian companies are longtime Salesforce partners

July 20, 2021: Introhive, a Fredericton, New Brunswick based scale-up and the leader in AI-powered relationship intelligence is proud to announce the official relationship with fellow Canadian technology consulting firm, Traction on Demand. Based in Burnaby, BC, Traction on Demand is North America’s largest dedicated Salesforce consulting and application development firm.

“With this partnership, we’re fueled by the Power of Three,” said Diana Sapienza, Head of Global Alliances at Introhive. “Salesforce, Traction on Demand, and Introhive deliver a joint solution that helps Salesforce users get the most out of their CRM investment. By removing the mundane task of data entry and improving data quality through a CRM check-up, Traction on Demand is an implementation partner that can really help our customers take it to the next level.” 

So why the need for a joint solution? Often a CRM platform is the most expensive element in an organization’s tech stack; what sometimes happens over time (and sometimes from the onset) is that disparate data sources make the CRM inaccurate and unreliable. The joint CRM health check will provide customers with powerful insights into their data such as gaps, duplicates and a list of recommendations for best-in-class CRM and data implementation. Once tech debt has been identified, customers will receive a roadmap that incorporates a future state technical architecture and governance plan. This plan and recommendations will ultimately help customers realize their full potential and ensure their tech investments are working for them and driving revenue acceleration. 

But better CRM health isn’t the only drum this pair is beating. 

These Canadian trailblazers are Great Place to Work-Certified in Canada which is a true testament to their mirrored corporate values and similar employee cultures. This made-to-be relationship stemmed from mutual customers in the Salesforce ecosystem, where the pair will be actively going to market with joint solutions to improve data quality, drive sales effectiveness, and increase adoption of Salesforce CRM.

“This partnership and offering will allow us to quickly assess both technical debt and data deficiencies for organizations”, says Aaron Zuccolin, Financial Services Practice Lead at Traction on Demand. “By leveraging automated tools to speed our analyses, in conjunction with Introhive’s relationship data, we help our clients quickly develop “get healthy” tech debt remediation plans that drive a better experience from their workers and a better customer experience as a result. This has top line and bottom line impacts to our clients’ businesses.”

The combined offering for shared Salesforce customers enables greater deal velocity, improved business relationships, increased productivity, and a greater return on CRM investment. To learn more about the partnership or to see how Traction on Demand + Introhive can change your business, get in touch today.

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