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Introhive to Debut Data Enrichment Marketing Technology at LMA 2019

Relationship intelligence leader launches complement to platform at 2019 Legal Marketing Association Conference

Introhive Cleanse Data Enrichment ToolFredericton, New Brunswick, March 28, 2019 — As marketing modernization picks up steam in the legal industry, Introhive, the leader in relationship intelligence and sales automation technology, plans to share its newest solution, Introhive Cleanse™, at the Legal Marketing Association (LMA) annual conference April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 will host more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including Introhive.

“[LMA 2019] is a great annual opportunity for us to engage our legal customers,” said Introhive’s Marketing Director, Daniel Dowling. “It’s also a chance to talk to other firms that are looking for innovative technology to solve some hard problems, like lagging [customer relationship management (CRM)] software adoption, data quality issues and disparate marketing lists. There are a lot of firms looking to push their marketing and business development efforts to the next level.”

Dowling describes Introhive as a business-automation and artificial intelligence tool that gives its more than 140,000 global users a “bird’s eye view” of all their organization’s business-relationships, while automating previously manual data entry into CRM systems.

He added that Introhive is excited to debut their newest solution, Introhive Cleanse™, at this year’s show. Cleanse will support integrations with popular CRM tools, including Salesforce, OnePlace and Tier1.

Introhive Cleanse™: Beyond traditional Enterprise Relationship Management (ERM)

“Introhive customers are already pioneering the way the industry uses ERM technology to reduce administrative CRM data entry, thanks to features like signature scraping and pre-meeting digest reports,” Dowling said. “But Cleanse takes their abilities to the next level.”

The latest complement to Introhive’s platform, Cleanse is a data enrichment tool that gives users increased data-update power.

“With Cleanse, partners, attorneys and data stewards have the ability to update all of a firm’s contact data in bulk and on-demand,” Dowling said.

“Now firms don’t need to worry about the hassle of time-consuming, expensive annual data-clean-up projects,” he continued. “Cleanse takes that hard work off their plate. So the professionals who rely on that database for business development and marketing campaigns can always count on accurate and up-to-date information.”

“We think it’s going to revolutionize the way the legal industry markets and builds new business,” Dowling added.

Introhive currently serves Global 100 and AmLaw 200 legal firm clients across the United States, Canada, and the United Kingdom.

“No matter their size or focus, any legal firm that wants to succeed needs to have a strong understanding of its relationship network first, and the ability to derive insights from that. And that’s exactly what Introhive does,” added Introhive’s Head of North American Sales, Adam Draper.

“It’s been gratifying to watch the firms we partner with become empowered by Introhive’s automation of their manual processes—like syncing contacts and activities,” Draper continued. “They’re using the platform not just to save time entering marketing contact info, but also to prep for meetings, cross-sell their services and keep an eye on engagement. Overall, it’s just a much more modern approach, which a lot of today’s innovative firms are hungry for.”

Dowling added that Introhive is also a silver sponsor for this year’s event, and will host a speaker panel, “How to turn your CRM into an insights engine.” Representatives from Osler, Reed Smith and Smart & Biggar/Fetherstonhaugh will discuss how their strategies for successful CRM implementation and user adoption drove innovation across their firms.

Legal marketers from more than 500 law firms across North America attend the two-day LMA conference each year to network, learn, discuss industry trends and challenges, and explore solutions for their firms. Visit www.legalmarketing.org/annual_conference for more information about LMA 2019.


About Introhive
Introhive is the leading relationship intelligence and sales automation platform for enterprise. Customers across an array of roles and industries—from legal to accounting to commercial real estate and beyond—use Introhive’s automated data collection and AI-powered relationship visualizations to grow business connections, while saving time and money. Introhive’s platform integrates with most business technology (including CRM software, e-mail, and business intelligence) to reveal insights and eradicate manual data entry—boosting sales, revenue, technology adoption, productivity and data quality. Learn more at www.introhive.com.

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