Marketing

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30 Oct: 2018 LMA and Bloomberg Law Study: 4 Legal Marketing Trends That Spell Success

The latest Bloomberg Law and the Legal Marketing Association study has found that 62% of law firms are increasing their focus on marketing and business development. From greater internal pressure to generate revenue to corporate counsel reducing the number of firms they’ll work with to other firms becoming more sophisticated marketers, firms are looking to their marketing and business development teams to help.

Image credit: Bloomberg Law & LMA Research Study 2018

For legal marketers and business development professionals, this is great news. Whereas law firms and their attorneys have been traditionally focused on legal services, counsel, and the day-to-day…

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16 Oct: 4 Statistics That Will Help You Shape Your Marketing Technology Budget

People are an organization’s greatest asset, but technology is the heartbeat of modern business, helping companies operate more efficiently and more productively. Leaders today know they need to invest in innovative technology to keep pace with their competition and to deliver world-class customer experiences.

There are almost too many options out there today for companies to choose from; Customer Relationship Management (CRM), Enterprise Relationship Management (ERM), Business Intelligence (BI), Configure-Price-Quote (CPQ), Document Management Solutions, and the list goes on.

But while firms want to push innovation, many have historically encountered challenges with successfully deploying new technology company-wide. Failed technology projects…

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19 Sep: 5 Helpful Ways to Get More Relationship Intelligence From Salesforce

According to CRM Magazine and Introhive partner Danny Estrada, 91% of businesses in North America with over 10 employees have a customer relationship management (CRM) system. 91% is a staggering statistic, but why do so many organizations report having trouble getting high user engagement and adoption?

Within that 91 percent of companies, it’s safe to assume that less than a third feel adequately equipped with the tools they need to actually be successful. While CRM like Salesforce has the potential to radically transform an organization’s sales culture, most managers struggle to articulate the value and downstream impact CRM can have…

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30 Aug: Top 5 Takeaways From David Ackert’s State of CRM at Law Firms 2018 Study

The usage of Customer Relationship Management (CRM) technology in the legal sector is growing rapidly. For firms in today’s economy to stay competitive, they need to create a single source of truth for all business development and client management within the firm. But in order to get the most business value from a CRM deployment, it’s important to stay informed of the latest best practices, trends, and innovation taking place in industry.

Fortunately, Ackert Inc. conducts an annual market-wide study on the State of CRM at Law Firms that highlights how law firms are using their CRM and other complimentary…

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07 Jun: Data Enrichment Services: Going Beyond Traditional Email Signature Scraping to Drive 3X Relationships Into CRM

CRM users spend an average of 5.5 hours each week creating and updating contacts in their system. But even after spending all of that time in CRM, the data shows that those contacts are inaccurate, incomplete, or duplicated. In fact:

88% of CRM users admit to entering incomplete contact information 69% of people have out of date CRM data 63% have duplicate contacts in their CRM

All of this adds up to a CRM system that is bogged down with poor data. In an effort to acquire complete contact records and regularly create CRM contacts, many organizations turn to email…

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20 Mar: CRM vs. Marketing Automation: Do You Really Need Both?

In today’s modern selling landscape, there are a number of tools out in the marketplace that claim to improve your sales and marketing effectiveness. The two most popular technology investments for sales and marketing funnel management include CRM and marketing automation software.

While the names alone imply inherent differences, more and more CRM and marketing automation solutions are adopting a holistic approach, offering tools for both sales and marketing teams. If you’re like many executives out there, this has you wondering if you really need both tools or if you can save budget by only investing in one or the…

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08 Feb: Solving 3 Common CRM Problems with CloudKettle’s Jon McGinley

According to Capterra, 65% of businesses adopt a CRM system within their first five years. But just because most businesses have one, doesn’t mean they use it. In fact, 22% of salespeople don’t know what a CRM is and 40% still use spreadsheets and other informal methods to record client data.

Considering that CRMs have been found by Salesforce to boost productivity, improve sales forecasting accuracy, and grow sales, it’s a shame that it isn’t more widely used across businesses. So, with all of those benefits, why aren’t more salespeople regular users of CRM systems?

As an expert in…

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12 Jan: 5 New Year’s Resolutions to Improve Your Firm’s Business Development

Every year we have the chance to start fresh and improve our lives from the year before. It’s why you see so many health and fitness advertisements leading up to and past New Year’s Day. We create resolutions — a firm decision to do or not do something — for self-improvement.

This opportunity for self-improvement and goal setting doesn’t just apply to individuals, though. Businesses can also seize the opportunity, motivating their teams to reach higher goals than ever before. And in an area like business development, these resolutions can mean big business results.

If your business development team is…

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04 Jan: 4 Reasons Why Your Firm Can Fly High With Account-Based Marketing

As a professional services firm, marketing can sometimes take the back seat to servicing your clients. At the end of the day, it’s those clients that are keeping you in business. But when you start to look at expanding your firm and taking it to the next level, marketing and business development are the natural first places to turn to.

In looking to form or recalibrate your marketing strategy, knowing your firm’s audience is usually the first step. Understanding who you are talking to and how you can help them, helps you create marketing touchpoints for the entire buyer journey….

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31 Oct: 6 Law Firm Marketing Tactics You Need to Fuel Growth in 2018

With 2018 just around the corner, it’s time to take stock of your law firm’s performance and assess your needs going forward into the new year. Are you going to meet your firm’s business development goals? Or is it going to be battle for market share? In today’s digital landscape, it can feel like more of a toss-up than ever.

So how can you set your law firm up for business development success in 2018?

We have you covered with six law firm marketing tactics that will take your firm to new heights. Check them out below.

1. Content Marketing…