Marketing

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23 Apr: Introhive, Calico Partner to Deliver Data-Powered Legal Services Strategies to United Kingdom

Enterprise relationship intelligence leader joins roster of legal solutions experts

London, April 23, 2019 — Introhive, the leader in relationship intelligence and sales automation technology, recently partnered with legal solutions group Calico, the United Kingdom’s essential resource for law firms, as a member of its stable of legal solutions experts.

Led by well-known legal sector specialists, Directors Pauline Freegard and Katrina Bevan, Calico brings together suppliers, consultants and start-ups to help more than 4,000 U.K. legal firms more easily find solutions and connect with service providers.

“Currently, given the challenges of running a practice and the lack of supplier-side…

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16 Apr: 4 Key Learnings From the 2019 LMA Annual Conference [Infographic]

Legal marketers have the tough task of trying to grow revenue in an industry that has seen a record number of mergers, acquisitions, and, of course, competition. They need new tactics, new technologies, and new processes to help attract and win new business for their firm.

The Legal Marketing Association’s (LMA) annual conference highlights the latest trends and best practices that drive tangible results for law firms. As a result, more than 1,400 legal marketing professionals descended upon Atlanta for this year’s conference April 8-10.

If you weren’t able to attend but still want to benefit from the latest…

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16 Apr: Introhive, Client Savvy Partner to Deliver Data-Powered Marketing Strategies

Relationship intelligence leader, client experience strategists join forces to help customers build lasting business connections

Chicago, April 16, 2019 — Introhive, the market leader in relationship intelligence and sales automation technology, announced a partnership with B2B marketing strategy experts Client Savvy, to bring their combined expertise to customers across the professional services and architecture, engineering and construction (AEC) industries.

While Introhive lends their industry-leading business-automation and artificial intelligence platform to the partnership, Client Savvy adds design, implementation, and measurement expertise to the mix. Client Savvy also has more than 15 years of experience helping AEC customers align their client strategies…

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09 Apr: 4 Key Takeaways from MarTech West 2019 [Infographic]

Not seeing the desired ROI from your marketing technology? Lack the time to effectively measure your technology? Want advice on how you can remove the cultural resistance to change? In search of a technology solution for an emerging problem?

A crowd of senior-level marketers looking for answers to all of these questions descended on San Jose, Calif., April 3-5 for the 2019 MarTech West Conference.

If you didn’t get a chance to sit in on the 50+ MarTech sessions on the future of MarTech, maximizing the value of customer data, using technology to increase efficiency, and so much more,…

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28 Mar: Introhive to Debut Data Enrichment Marketing Technology at LMA 2019

Relationship intelligence leader launches complement to platform at 2019 Legal Marketing Association Conference

Fredericton, New Brunswick, March 28, 2019 — As marketing modernization picks up steam in the legal industry, Introhive, the leader in relationship intelligence and sales automation technology, plans to share its newest solution, Introhive Cleanse™, at the Legal Marketing Association (LMA) annual conference April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 will host more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including Introhive….

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07 Mar: Introhive Claims Finalist Spot in Best Marketing Tool Competition

Relationship intelligence leader nominated by B2B Marketing Expo U.K.

London, 7 March, 2019 — Introhive, the market leader in relationship intelligence and sales automation technology, is one of five finalist organizations in the Best Marketing Management Tool category of the 2019 B2B Marketing Expo Awards. The winner will be announced during the annual B2B Marketing Expo in London, taking place at the ExCel Exhibition Centre 27-28 March.

Europe’s leading event for marketing professionals, the 2019 B2B Marketing Expo includes 700 seminars and classes focused on the industry’s latest tools, techniques and innovations, as well as keynote speakers from industry leaders…

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30 Oct: 2018 LMA and Bloomberg Law Study: 4 Legal Marketing Trends That Spell Success

The latest Bloomberg Law and the Legal Marketing Association study has found that 62% of law firms are increasing their focus on marketing and business development. From greater internal pressure to generate revenue to corporate counsel reducing the number of firms they’ll work with to other firms becoming more sophisticated marketers, firms are looking to their marketing and business development teams to help.

Image credit: Bloomberg Law & LMA Research Study 2018

For legal marketers and business development professionals, this is great news. Whereas law firms and their attorneys have been traditionally focused on legal services, counsel, and the day-to-day…

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16 Oct: 4 Statistics That Will Help You Shape Your Marketing Technology Budget

People are an organization’s greatest asset, but technology is the heartbeat of modern business, helping companies operate more efficiently and more productively. Leaders today know they need to invest in innovative technology to keep pace with their competition and to deliver world-class customer experiences.

There are almost too many options out there today for companies to choose from; Customer Relationship Management (CRM), Enterprise Relationship Management (ERM), Business Intelligence (BI), Configure-Price-Quote (CPQ), Document Management Solutions, and the list goes on.

But while firms want to push innovation, many have historically encountered challenges with successfully deploying new technology company-wide. Failed technology projects…

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04 Oct: The Ultimate Guide to Business Development for Accounting Firms: 19 Tips, Tactics, & Trends

With 72 percent of firms struggling to win new business and a third of clients considering a switch to a competitor, it’s clear that current retention and acquisition strategies aren’t working.

It’s time to develop new strategies for gaining new business and holding onto existing clients.

Read on for advice on how to do just that from business development experts Ramon Ray, Lauren Clemmer, Charlie Burns, and others.

Section Guide:

How to Differentiate Your Accounting Firm How to Retain More Clients Trends Every Accounting Firm Needs to Know

How to Differentiate Your Accounting Firm 1. Build a Brand

The accounting…

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19 Sep: 5 Helpful Ways to Get More Relationship Intelligence From Salesforce

According to CRM Magazine and Introhive partner Danny Estrada, 91% of businesses in North America with over 10 employees have a customer relationship management (CRM) system. 91% is a staggering statistic, but why do so many organizations report having trouble getting high user engagement and adoption?

Within that 91 percent of companies, it’s safe to assume that less than a third feel adequately equipped with the tools they need to actually be successful. While CRM like Salesforce has the potential to radically transform an organization’s sales culture, most managers struggle to articulate the value and downstream impact CRM can have…