Sales

27 Mar: Aligning Marketing and Sales

I hear lots of talk about the divide between marketing and sales. Some sales teams think that marketing doesn’t support them, that they create poor leads or that they focus on things that don’t move the needle. Some Marketers complain that sales are reactive, stray from messaging and miss important opportunities. I don’t get it. I’ve been lucky to work in organizations that had strong alignment between the two groups. I think it worked because, knowingly or not, we focused on three things that brought us closer together: clarity, collaboration, and consistency.

Here’s what I mean:

Clarity: Too many organizations…

25 Mar: Three ways to build valuable relationships

 

We’re all in the relationship business. While it’s really obvious in sales, it matters for everyone. Whether you’re in sales, marketing, operations, ?nance or technology, successful people are those who can create, maintain and grow their internal and external relationships. We use relationships to achieve our goals, move projects along and expand our business. Here are three ways to build and grow your relationships.

Make a Plan – Successful people spend time planning out their goals and objectives for their life, their business, or their projects. Long term planning for the future means ?guring out people you want and…

11 Feb: The Evolution from Social Media to Relationship Capital

There is a quote recycled on occasion on Twitter that is attributed to me. It’s goes like this:

“Social media is not a media. The key is to listen, engage, and build relationships.” ~David Alston

It does sum up my view of social. Yes social media can be an engagement channel, a source of insight or a content distribution network. For me it’s magic has always been around the topic of relationships. The discovery, building and maintaining of relationships. Social media has done a great job reminding businesses about the power of relationships. It’s also shown business leaders that…