LMA Northeast Regional
Be sure to catch our panel on Friday, November 4th:
CRMs, ERMs, CI, APIs – Oh My!
Rosa Colón, Senior Manager of Marketing Technology, Lowenstein Sandler LLP
Courtney Eddings Beauzile, Director, Marketing Strategy & Operations, Shearman & Sterling
Tracey Tozer, Data Lead, Introhive
Room: Manhattan (Stepping it Up)
Being “in the know” is a key part of a legal marketer’s job. Over the past 30 years, several resources have emerged that help us gather, analyze, and use information collected on our competitors, clients, and external market factors to contribute to our law firm’s competitive advantage. In this session, the panel will discuss how they leverage internal and external business intelligence tools to help their firms grow business. You will learn:
- How your firm’s CRM and ERM can assist with your BD strategy;
- How to use CI to stay abreast of the geo-political and macroeconomic issues that create opportunity for law firms;
- How APIs are being used to streamline the information from various BI resources into dashboards that save time.