CRM software is now the biggest software market in the world and for good reason. CRM success can pay out huge dividends.
Increased tech stack adoption, more targeted marketing, strengthened client and prospect ties, increased cross-selling and even revenue growth are all some of the potential payouts.
But, as I recently shared with Accounting Today, three common challenges stand between many firms and their CRM success stories.
Read on to find out how your firm can use new, integrative technology to overcome these barriers and reach CRM nirvana.
1. Accounting is a reactive industry
Core services lines (like…