Accounting Business Development

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25 Jun: How to Topple Accounting’s Top 3 Barriers to CRM Success

CRM software is now the biggest software market in the world and for good reason. CRM success can pay out huge dividends.

Increased tech stack adoption, more targeted marketing, strengthened client and prospect ties, increased cross-selling and even revenue growth are all some of the potential payouts.

But, as I recently shared with Accounting Today, three common challenges stand between many firms and their CRM success stories.

Read on to find out how your firm can use new, integrative technology to overcome these barriers and reach CRM nirvana.

1. Accounting is a reactive industry

Core services lines (like…

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04 Oct: The Ultimate Guide to Business Development for Accounting Firms: 19 Tips, Tactics, & Trends

With 72 percent of firms struggling to win new business and a third of clients considering a switch to a competitor, it’s clear that current retention and acquisition strategies aren’t working.

It’s time to develop new strategies for gaining new business and holding onto existing clients.

Read on for advice on how to do just that from business development experts Ramon Ray, Lauren Clemmer, Charlie Burns, and others.

Section Guide:

How to Differentiate Your Accounting Firm How to Retain More Clients Trends Every Accounting Firm Needs to Know

How to Differentiate Your Accounting Firm 1. Build a Brand

The accounting…

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09 Jan: Andy Dufresne’s Guide to Business Development for Accountants

It isn’t often that you can receive valuable business advice from Hollywood, let alone from an alleged murderer. But Andy Dufresne from “The Shawshank Redemption” can offer plenty of business development tips for any accountant or financial services firm.

If you aren’t familiar with the film, “The Shawshank Redemption” follows Andy Dufresne, a successful banker who is found guilty for murdering his wife and her lover, despite his insistent claims of innocence. As a result, he is sentenced to life in prison at Shawshank State Penitentiary and is forced to adapt to life behind bars.