accounting

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25 Jun: How to Topple Accounting’s Top 3 Barriers to CRM Success

CRM software is now the biggest software market in the world and for good reason. CRM success can pay out huge dividends.

Increased tech stack adoption, more targeted marketing, strengthened client and prospect ties, increased cross-selling and even revenue growth are all some of the potential payouts.

But, as I recently shared with Accounting Today, three common challenges stand between many firms and their CRM success stories.

Read on to find out how your firm can use new, integrative technology to overcome these barriers and reach CRM nirvana.

1. Accounting is a reactive industry

Core services lines (like…

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18 Jun: Case Study: How to Streamline Data Quality Management in CRM, Eliminate Time-Consuming Manual Data Entry

 

The success of Atlanta-based firm Frazier & Deeter is a case study in the art of the possible when it comes to the power of using artificial intelligence and data automation to streamline data quality management and revenue-generating activities. Read on to learn more.

Frazier & Deeter Seek to Automate Marketing Data Administration

When Frazier & Deeter first turned to Introhive’s relationship intelligence and data automation platform, they were looking for help easing manual marketing processes. Thanks to the platform, the firm not only succeeded in that endeavor but also revealed growth-driving relationship insights.

In fact, the Introhive…

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04 Jun: Case Study: How to Automate Revenue-Driving Activities, Increase CRM ROI

Like many organizations today, accounting firm Kaufman Rossin wanted to further enhance client experience management across their accounting, tax and consulting service practices by increasing adoption of their customer relationship management (CRM) system. And, at the same time, they didn’t want to add administrative workload to their professionals’ full schedules.

To boost adoption without overburdening their teams, Kaufman Rossin turned to Introhive’s relationship intelligence and data automation platform. But what they ultimately discovered was much more.

Indeed, the platform enabled the firm to:

Increase CRM adoption Visualize client engagement and growth trends Automate intelligent lead generation for business…

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26 Oct: The State of CRM at Accounting Firms Report Highlights Low CRM Adoption

It’s no secret that the key to ensuring ongoing loyalty and driving new business is strategically managing client relationships. Knowing this, it would seem almost second-nature for accounting firms to prioritize tools and methods that help them track and leverage their key relationships. Yet a market-wide study of over 800 accounting firms in the U.S. conducted by The Ackert Advisory found much room for improvement.

Accounting Firms Are Underutilizing CRM

Sixty-two percent of accounting firms use a customer relationship management (CRM) system, which means a full 38% do not. Of those using CRM, less than 5% use it regularly (every…

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03 Oct: 6 Must-Attend Professional Services Marketing, Business Development and Tech Conferences

Conferences offer a terrific opportunity to get up to speed on industry changes, trends and innovations while networking and exchanging ideas and advice with peers.

Plan to attend the most relevant of these conferences covering marketing, business development, and technology so you can help your firm confidently prepare for the future.

 

MarTech
Attend to understand all the marketing technologies available and how your firm can effectively integrate them into its marketing strategy and operations.

Dreamforce
San Francisco, CA

A four-day event – and world’s largest software conference – put on by salesforce.com, Dreamforce is where you can…

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02 Aug: 7 Business Development Ideas from Leading Accounting Firm Experts

Whether you’re part a massive firm or grinding it out as a one-person practice, the only thing limiting your revenue is how much new business you can bring in—that and your bandwidth to handle the work.

If you’ve got the room on your plate and want to drive new business your way try these seven business development ideas from leading accounting experts.

1. Nurture Client Relationships

According to best-selling author Ramon Ray, one of the biggest mistakes accounting firms make is failing to wow the client once the initial engagement is complete.

“Firms should not ignore clients that return year after…

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28 Jul: 13 Statistics Show Big Changes for the Future of Accounting Firms

If there’s one thing accounting firms can agree on, it’s that numbers don’t lie. Which is why it pays to note these 13 statistics that show big changes for the future of accounting firms.

1. 55% of C-level executives and professionals in finance and accountancy expect the development of intelligent automated accounting systems to have the greatest impact over the next 3 to 10 years, according to a report by the Association of Chartered Certified Accountants.

2. The State of Accounts report shows that 37 percent of small and medium-sized business owners think accountancy is becoming more automated and that they can…

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21 Jul: The Big List of Business Development Resources for Accounting Firms

If your accounting firm is like others, it is investing more in marketing and business development resources to accelerate growth and competitive edge. With so much riding on your efforts, it’s essential to stay at the top of your game. To help you get started, we’ve pulled together the following list of valuable business development resources for accounting firms.

On the Go Resources

AAM’s AAMplify! [podcast]
Tune into this podcast delivered by The Association for Accounting Marketing to hear discussions on timely topics such as Managing Your Firm’s Pipeline Process, Marketing’s Role in the Client Experience, and The Vital…

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10 Jul: Top Takeaways from AICPA Engage 2017 [Infographic]

Accounting firm professionals from all around the country came together this year for the AICPA Engage event in Las Vegas. Topics ranging from business development, technology and management techniques within the realm of accounting firms were covered, showcasing what the future looks like for accounting firms.

The four main takeaways included: Finding qualified staff and keeping up with industry changes are top challenges in CPA firms; Technology can help enable CPA firms to work smarter; Women are top performers in the accounting space and Understanding generational needs is key to CPA firm success.

Here, we’ve compiled some of the key takeaways…