aec

Tag
#
By Simon Steer-Jones, Industry Director: AEC & CRE | Introhive AEC Business Customer Relationship Management (CRM) Enterprise Relationship Management Merge and Acquisition

28 May: Digitization for AEC Firms: How a Client-Centric Focus Can Help Your Firm Win Big

When we think of architecture, engineering, and construction (AEC), many of us think of the large-scale structures that make up our cities: bridges, buildings, roadways. By building the structures in which we live and work, the AEC sector has an impact on virtually everything we do. 

The AEC sector employs about 7 percent of the world’s working population. In 2016 alone, the top 15 AEC companies made a total revenue of $125 billion. Each year, approximately $10 trillion is spent globally on construction-related projects — equivalent to 13 percent GDP — making construction one of the largest sectors of our…

Read More
#
By Dan Dowling AEC Automation Business Marketing Relationship Intelligence Sales

30 Apr: 3 Ways AEC Firms Can Improve Sales and Marketing Alignment

As the unrelenting wave of digital transformation washes over nearly every business, the movement has finally reached the notoriously traditional architecture, engineering and construction (AEC) industry and its customers, as well.

At the same time, the growth of omni-channel and transmedia marketing engagement strategies further complicate how marketing and sales teams nurture and engage customers through a journey to purchase.

The former aims to provide a seamless customer experience, regardless of channel or device or stage of maturity. While the latter is all about storytelling that “transports” a customer into a brand’s world, to forge a personal connection…

Read More
#
By Dan Dowling AEC Business Development

04 Apr: Four ways to grow your AEC client roster with relationship mapping

In an effort to jumpstart lagging productivity, the architecture, engineering and construction industry is looking to cutting-edge technology, like augmented reality, artificial intelligence and machine learning. And now relationship mapping technology.

It makes sense. Artificial intelligence is already revolutionizing logistics, construction, and even design. Now it’s simplifying how AEC firms build the business relationships that matter.

Read More
#
By Dan Dowling AEC Events

22 Mar: 3 Marketing Trends at SMPS Southeast 2019 [Infographic]

The 2019 SMPS Southeastern Regional Conference, held March 18-20, drew sellers, strategists, and managers from across the architecture, engineering and construction (AEC) industry. Together, they covered topics from volunteering and training to using creativity to engage an audience and solve common business problems.

If you missed it, don’t worry. We’ve got you covered. Check out our infographic to get a quick download of the key themes, top tweets and trends, and read on for the insights we gathered on marketing trends set to shake up the AEC landscape this year and beyond.

1. Emotions make marketing stronger

Marketers and…

Read More