Cross Selling Strategies

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18 Jan: How to Use CRM to Increase Upselling and Cross-Selling Opportunities

When it comes to growing revenues, the data all points toward cultivating active client relationships:

It’s 68 percent more expensive to earn $1 from a new customer than from an existing customer  Upsold of cross-sold revenue deliver 70 to 95 percent of sales You’re 200 to 1,400 percent more likely  to sell to an existing customer a new prospect

The data speaks for itself, but how can firms identify those cross-selling and upselling opportunities that should be low hanging fruit? Which clients have the greatest potential to expand their serviceable needs and how can sales and business development accelerate those…