customer data

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18 Feb: Introhive Stays Ahead of Data Privacy Curve

Relationship intelligence leader preps for California’s 2020 data privacy act at CCPA Comprehensive 2019

Fredericton, New Brunswick, Feb. 18, 2019 — To keep ahead of the increasingly stringent data privacy curve, Introhive, the market leader in relationship intelligence and sales automation technology, is sending its top legal mind to the CCPA Comprehensive 2019 conference. The International Association of Privacy Professionals will host the event Feb. 25, at the Fremont Marriott Silicon Valley in Fremont, Calif.

CCPA Comprehensive is a day-long examination of the California Consumer Privacy Act of 2018 (CCPA). Created in response to the increasingly commonplace threat of data breaches…

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07 Dec: 4 Statistics that Show Why We Must Bridge the Gap between Collecting Customer Data & Actually Using It

I have a challenge for you: Ask your sales or business development professionals how many sales they’ve won because of your CRM system.

Chances are, if you’re like most organizations, you’re going to hear crickets or maybe even spy the slightest eye roll.

We base our hypothesis on a study by CSO Insights. They report that more organizations than ever have CRM systems. In fact, it’s almost ubiquitous considering 80% of the more than 1,000 companies they surveyed have a CRM solution. But only a third have adoption rates of at least 90%, this is almost a 10% drop…

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07 Dec: 4 Statistics that Show Why We Must Bridge the Gap between Collecting Customer Data & Actually Using It

I have a challenge for you: Ask your sales or business development professionals how many sales they’ve won because of your CRM system.

Chances are, if you’re like most organizations, you’re going to hear crickets or maybe even spy the slightest eye roll.

We base our hypothesis on a study by CSO Insights. They report that more organizations than ever have CRM systems. In fact, it’s almost ubiquitous considering 80% of the more than 1,000 companies they surveyed have a CRM solution. But only a third have adoption rates of at least 90%, this is almost a 10% drop…

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12 Oct: Complex Selling Q&A: Matt Heinz and Barbara Giamanco on Winning with Customer Data

In the modern vendor/client relationship, there’s no question about who occupies the driver’s seat: the driver.

Okay, bad jokes aside, we all know the customer is in charge. For sales and business development teams, this means that anything short of an excellent experience won’t result in a conversation, let alone a closed sale.

Customer data and relationship intelligence play an increasingly pivotal role for business development teams that need to ensure contextual, on-point experiences for clients and sales prospects alike. To help you do more with customer data, we turned to two of the brightest minds in the sales…