data intelligence

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16 Jan: Data Transformation: 4 Steps to Better Understand Your Customers

How to Transform Your Data in 4 Steps Using data transformation methods to improve customer understanding

Customers and prospects are everywhere. Unfortunately, for most organizations, so is their data.

To adapt to user preferences and stay top of mind, organizations are continually expanding the number of channels they use to market and communicate with clients. But all too often, each data stream exists in its own vacuum, resulting in data that are both underutilized and not representative of a customer’s experience with a business or brand.

This presents a pressing challenge: turning their ever-growing, disconnected mass of user data into…

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10 Oct: The Knowledge Continuum: How Data, Information, and Intelligence Work Together

Big data. Information technology. Business intelligence. You’ve heard all of the big data and analytics buzzwords. But it’s not all buzz. It’s the new reality.

Business intelligence (BI) tools are on the rise with 76% of C-level technology executives expecting to increase their BI and analytics budgets. Why? Data management solutions enable better decision making, improve operational efficiencies, and increase competitive advantages.

However, when investing in data management, predictive analytics, or business intelligence solutions, most firms make a critical error: They don’t know which pieces of knowledge they need. It isn’t until after they’ve invested in an intelligence solution…