data intelligence

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14 May: How Relationship Data Can Create Operational Success

No matter what industry you’re in, growth is always top-of-mind. Client roster growth, revenue growth, operational growth… they’re all tied together, and one cannot happen without the others. 

When it comes to operational growth, the key is to build processes and best practices for operational resilience and driving efficiencies. But your organization can only do this if you have access to the right data. Having access to timely and quality relationship data improves decision-making that can result in organic growth at a lower cost, driving business effectiveness, efficiencies, and — ultimately — revenue.

Quantifying the Cost of Poor Data

Growth…

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06 May: Protect and Grow Revenue Using Relationship Analytics

In business and in life, relationships reign supreme. When you build strong relationships with your customers, they’ll be more engaged, remain loyal, and will passionately advocate for your business — making them key factors in growing and protecting your revenue.

A key qualifier of a successful customer relationship: knowing who they are. Sounds simple, right? But getting to know your customers takes more than just a handshake and a “How do you do?” It takes a holistic, deep-dive approach to know exactly what you need to do in order to gain — and keep — your customers’ loyalty. 

That’s…

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30 Apr: Tap into Reliable Data: The Real Effect of Inaccurate Data on Your Business

Though published in 2017, this article from The Economist still rings true: “The world’s most valuable resource is no longer oil, but data.”

We could not think of a better analogy for the fast-growing, data-fueled economy. Data, like oil, is often a trapped asset, and extracting and exploiting this valuable resource has proven to be so complex, it has driven up costs for “tapping”  into the source, driving businesses to implement new technologies in an often futile effort to uncover insights. Many businesses find it so difficult to utilize their own data to drive bottom-line revenues, they give up…

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16 Jan: Data Transformation: 4 Steps to Better Understand Your Customers

How to Transform Your Data in 4 Steps Using data transformation methods to improve customer understanding

Customers and prospects are everywhere. Unfortunately, for most organizations, so is their data.

To adapt to user preferences and stay top of mind, organizations are continually expanding the number of channels they use to market and communicate with clients. But all too often, each data stream exists in its own vacuum, resulting in data that are both underutilized and not representative of a customer’s experience with a business or brand.

This presents a pressing challenge: turning their ever-growing, disconnected mass of user data into…

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10 Oct: The Knowledge Continuum: How Data, Information, and Intelligence Work Together

Big data. Information technology. Business intelligence. You’ve heard all of the big data and analytics buzzwords. But it’s not all buzz. It’s the new reality.

Business intelligence (BI) tools are on the rise with 76% of C-level technology executives expecting to increase their BI and analytics budgets. Why? Data management solutions enable better decision making, improve operational efficiencies, and increase competitive advantages.

However, when investing in data management, predictive analytics, or business intelligence solutions, most firms make a critical error: They don’t know which pieces of knowledge they need. It isn’t until after they’ve invested in an intelligence solution…