Marketing hates it when they work so hard to create leads and then sales fumbles them… or doesn’t maximize their chances of closing.
And Sales hates it even more for that matter.
Imagine if marketing leads were truly jumped on! If they were handled by the person with the best relationship. Life would be so much smoother.
Happily ever after would be the mantra of sales and marketing. Think Shrek and Fiona. Like that happy!
But salespeople are overloaded with so many things, including sales tools they are required to adopt. Ask yourself, “Does your sales team think that…