Marketing Automation

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23 Apr: Introhive, Calico Partner to Deliver Data-Powered Legal Services Strategies to United Kingdom

Enterprise relationship intelligence leader joins roster of legal solutions experts

London, April 23, 2019 — Introhive, the leader in relationship intelligence and sales automation technology, recently partnered with legal solutions group Calico, the United Kingdom’s essential resource for law firms, as a member of its stable of legal solutions experts.

Led by well-known legal sector specialists, Directors Pauline Freegard and Katrina Bevan, Calico brings together suppliers, consultants and start-ups to help more than 4,000 U.K. legal firms more easily find solutions and connect with service providers.

“Currently, given the challenges of running a practice and the lack of supplier-side…

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16 Apr: Introhive, Client Savvy Partner to Deliver Data-Powered Marketing Strategies

Relationship intelligence leader, client experience strategists join forces to help customers build lasting business connections

Chicago, April 16, 2019 — Introhive, the market leader in relationship intelligence and sales automation technology, announced a partnership with B2B marketing strategy experts Client Savvy, to bring their combined expertise to customers across the professional services and architecture, engineering and construction (AEC) industries.

While Introhive lends their industry-leading business-automation and artificial intelligence platform to the partnership, Client Savvy adds design, implementation, and measurement expertise to the mix. Client Savvy also has more than 15 years of experience helping AEC customers align their client strategies…

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28 Mar: Introhive to Debut Data Enrichment Marketing Technology at LMA 2019

Relationship intelligence leader launches complement to platform at 2019 Legal Marketing Association Conference

Fredericton, New Brunswick, March 28, 2019 — As marketing modernization picks up steam in the legal industry, Introhive, the leader in relationship intelligence and sales automation technology, plans to share its newest solution, Introhive Cleanse™, at the Legal Marketing Association (LMA) annual conference April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 will host more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including Introhive….

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07 Mar: Introhive Claims Finalist Spot in Best Marketing Tool Competition

Relationship intelligence leader nominated by B2B Marketing Expo U.K.

London, 7 March, 2019 — Introhive, the market leader in relationship intelligence and sales automation technology, is one of five finalist organizations in the Best Marketing Management Tool category of the 2019 B2B Marketing Expo Awards. The winner will be announced during the annual B2B Marketing Expo in London, taking place at the ExCel Exhibition Centre 27-28 March.

Europe’s leading event for marketing professionals, the 2019 B2B Marketing Expo includes 700 seminars and classes focused on the industry’s latest tools, techniques and innovations, as well as keynote speakers from industry leaders…

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22 Dec: The Future of Law Firm Marketing: 4 Expert Predictions

Increased competition, mergers and acquisitions, and the advent of the digital age have dramatically transformed law firm marketing. With so much change already, can law firms expect even more by 2020?  Four legal-marketing leaders weigh in.

Mobile Will Matter More

Daniel Sarath, Digital Marketing Executive for Mangus Legal, points out that mobile traffic has now overtaken desktop, and that points to how consumers will engage in the future.

“For law firms in 2020, this not only means having a responsive mobile website (this should be obvious in 2016, yet many of our firm’s competitors still do not have…

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07 Dec: 4 Statistics that Show Why We Must Bridge the Gap between Collecting Customer Data & Actually Using It

I have a challenge for you: Ask your sales or business development professionals how many sales they’ve won because of your CRM system.

Chances are, if you’re like most organizations, you’re going to hear crickets or maybe even spy the slightest eye roll.

We base our hypothesis on a study by CSO Insights. They report that more organizations than ever have CRM systems. In fact, it’s almost ubiquitous considering 80% of the more than 1,000 companies they surveyed have a CRM solution. But only a third have adoption rates of at least 90%, this is almost a 10% drop…

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07 Dec: 4 Statistics that Show Why We Must Bridge the Gap between Collecting Customer Data & Actually Using It

I have a challenge for you: Ask your sales or business development professionals how many sales they’ve won because of your CRM system.

Chances are, if you’re like most organizations, you’re going to hear crickets or maybe even spy the slightest eye roll.

We base our hypothesis on a study by CSO Insights. They report that more organizations than ever have CRM systems. In fact, it’s almost ubiquitous considering 80% of the more than 1,000 companies they surveyed have a CRM solution. But only a third have adoption rates of at least 90%, this is almost a 10% drop…

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05 Oct: The Big Bang of RIA! How Relationship Intelligence is Helping Sales Blow Away Quotas

Marketing hates it when they work so hard to create leads and then sales fumbles them… or doesn’t maximize their chances of closing.

And Sales hates it even more for that matter.

Imagine if marketing leads were truly jumped on! If they were handled by the person with the best relationship. Life would be so much smoother.

Happily ever after would be the mantra of sales and marketing. Think Shrek and Fiona. Like that happy!

But salespeople are overloaded with so many things, including sales tools they are required to adopt. Ask yourself, “Does your sales team think that…

09 Oct: How Marketers Can Use (and Love) Introhive Data

This won’t come as a surprise to anyone that knows me but I love numbers and analytics. I love digging deep and understanding the story that these numbers like to tell on how we’ve done in the past and what the future potentially has in store. As such, one of my favorite components of the Introhive platform is the data that we unearth.

With this data we can understand the relationship strengths on an individual or organizational level. We can see how strong the top relationship is within a certain company to quickly identify if the connections there are ones…