marketing

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09 Jul: Digital Transformation in Insurance: How to Pull Away from the Pack

Are you a leader or are you a follower? Over the past few years, insurance giants have pulled ahead in their digital transformation efforts, rolling out new features that improve the customer experience, optimize back-end efficiencies, and create a framework for ongoing innovation.

The stakes around digital transformation are high and choosing to hold may affect a company’s long-term solvency. In fact, 44 percent of insurance leaders think that, in the future, “most existing insurers will not survive, at least in their current form.”

Even if you’re lagging behind, it’s not too late for your firm to break…

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18 Jun: Case Study: How to Streamline Data Quality Management in CRM, Eliminate Time-Consuming Manual Data Entry

 

The success of Atlanta-based firm Frazier & Deeter is a case study in the art of the possible when it comes to the power of using artificial intelligence and data automation to streamline data quality management and revenue-generating activities. Read on to learn more.

Frazier & Deeter Seek to Automate Marketing Data Administration

When Frazier & Deeter first turned to Introhive’s relationship intelligence and data automation platform, they were looking for help easing manual marketing processes. Thanks to the platform, the firm not only succeeded in that endeavor but also revealed growth-driving relationship insights.

In fact, the Introhive…

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04 Jun: Case Study: How to Automate Revenue-Driving Activities, Increase CRM ROI

Like many organizations today, accounting firm Kaufman Rossin wanted to further enhance client experience management across their accounting, tax and consulting service practices by increasing adoption of their customer relationship management (CRM) system. And, at the same time, they didn’t want to add administrative workload to their professionals’ full schedules.

To boost adoption without overburdening their teams, Kaufman Rossin turned to Introhive’s relationship intelligence and data automation platform. But what they ultimately discovered was much more.

Indeed, the platform enabled the firm to:

Increase CRM adoption Visualize client engagement and growth trends Automate intelligent lead generation for business…

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07 May: Case Study: How to use relationship intelligence to deliver superior client experiences

If you’re trying to use technology and change management to innovate and set your firm apart, you know that the hardest part can be knowing where to begin.

Often, it helps to have a trusted and respected brand to look to. One that has already paved the way to success. And if you want to help your firm enhance client experiences, look no farther than the success story of long-time innovator, law firm Osler, Hoskin & Harcourt.

The firm wanted to integrate their business technology stack to break down data silos, streamline and enhance their client experience and turn their…

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30 Apr: 3 Ways AEC Firms Can Improve Sales and Marketing Alignment

As the unrelenting wave of digital transformation washes over nearly every business, the movement has finally reached the notoriously traditional architecture, engineering and construction (AEC) industry and its customers, as well.

At the same time, the growth of omni-channel and transmedia marketing engagement strategies further complicate how marketing and sales teams nurture and engage customers through a journey to purchase.

The former aims to provide a seamless customer experience, regardless of channel or device or stage of maturity. While the latter is all about storytelling that “transports” a customer into a brand’s world, to forge a personal connection…

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23 Apr: Introhive, Calico Partner to Deliver Data-Powered Legal Services Strategies to United Kingdom

Enterprise relationship intelligence leader joins roster of legal solutions experts

London, April 23, 2019 — Introhive, the leader in relationship intelligence and sales automation technology, recently partnered with legal solutions group Calico, the United Kingdom’s essential resource for law firms, as a member of its stable of legal solutions experts.

Led by well-known legal sector specialists, Directors Pauline Freegard and Katrina Bevan, Calico brings together suppliers, consultants and start-ups to help more than 4,000 U.K. legal firms more easily find solutions and connect with service providers.

“Currently, given the challenges of running a practice and the lack of supplier-side…

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16 Apr: Introhive, Client Savvy Partner to Deliver Data-Powered Marketing Strategies

Relationship intelligence leader, client experience strategists join forces to help customers build lasting business connections

Chicago, April 16, 2019 — Introhive, the market leader in relationship intelligence and sales automation technology, announced a partnership with B2B marketing strategy experts Client Savvy, to bring their combined expertise to customers across the professional services and architecture, engineering and construction (AEC) industries.

While Introhive lends their industry-leading business-automation and artificial intelligence platform to the partnership, Client Savvy adds design, implementation, and measurement expertise to the mix. Client Savvy also has more than 15 years of experience helping AEC customers align their client strategies…

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28 Mar: Introhive to Debut Data Enrichment Marketing Technology at LMA 2019

Relationship intelligence leader launches complement to platform at 2019 Legal Marketing Association Conference

Fredericton, New Brunswick, March 28, 2019 — As marketing modernization picks up steam in the legal industry, Introhive, the leader in relationship intelligence and sales automation technology, plans to share its newest solution, Introhive Cleanse™, at the Legal Marketing Association (LMA) annual conference April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 will host more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including Introhive….

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07 Mar: Introhive Claims Finalist Spot in Best Marketing Tool Competition

Relationship intelligence leader nominated by B2B Marketing Expo U.K.

London, 7 March, 2019 — Introhive, the market leader in relationship intelligence and sales automation technology, is one of five finalist organizations in the Best Marketing Management Tool category of the 2019 B2B Marketing Expo Awards. The winner will be announced during the annual B2B Marketing Expo in London, taking place at the ExCel Exhibition Centre 27-28 March.

Europe’s leading event for marketing professionals, the 2019 B2B Marketing Expo includes 700 seminars and classes focused on the industry’s latest tools, techniques and innovations, as well as keynote speakers from industry leaders…

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08 Feb: 3 Career-Building Reasons to Attend the Legal Marketing Association Annual Conference

Whether you’re a seasoned legal marketing or business development professional or you’re just starting your career, you owe it to yourself and your firm to reserve your place at the Legal Marketing Association Annual Conference. As the largest conference for legal marketers in the world, it’s sure to deliver knowledge and connections that help you do your job more effectively.

It will be held March 27 – 29, at the Aria Resort in Las Vegas. If you want to save money:

Sign up by February 17 to take $100 off your registration fee. Book your hotel by March 3…