marketing

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23 Mar: Jeff Antaya: Lessons in Leadership

Leadership has taken on a whole new meaning in the new age of Covid-19, with organizations seeking to find solutions that will not only help them weather the storm but remain competitive once the dust has settled.

The last 12 months have seen an acceleration in firms’ digital roadmaps, with new remote working environments bringing technology to the forefront. However, even before the new world, there was a growing need for digitalization. The focus has been shifting heavily to automation, having the potential to revolutionize the professional services industry. For leadership teams, the opportunities are endless! Technology can…

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01 Mar: How to Manage Events in the Post-COVID World

In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. 

At the same time, I felt both disheartened at the sudden lack of in-person events and emboldened to help pivot our lead generation campaigns to fully virtual. 

Everything was changing – and changing fast – in my role.. Take logistics. While I used to spend hours packing our trade show booth, printing labels…

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02 Feb: The Top Five AI Companies to Watch in 2021

 

Why Artificial Intelligence?

Artificial intelligence (AI) has been a buzzword in the tech world and beyond for the last few years, now with various mainstream applications in everyday life. But do you know what it can do for your company, team and workflows? We’re here to break it down for you.

Artificial Intelligence is defined as “the capability of a machine to imitate intelligent human behavior,” according to Merriam-Webster. Many don’t understand the types of artificial intelligence being used to make our lives easier, and the tech companies that are harnessing it to move their clients’ industries forward.

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23 Dec: A Marketer’s Guide to 2021

In early December 2020, we hosted an event for marketers, by marketers to celebrate (yes, celebrate) 2020 wins and discuss how the last year is informing marketing strategies for 2021.

A simple reflection on 2020 brings up a lot of emotions – it was a trying year, both personally and professionally, but it was also a year of growth for many; and, while there were many negatives, we wanted to focus on the positive aspects of this year to share and inspire marketers around the globe.

You know them. They’re the ones who welcomed March by tearing their carefully…

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09 Jul: Digital Transformation in Insurance: How to Pull Away from the Pack

Are you a leader or are you a follower? Over the past few years, insurance giants have pulled ahead in their digital transformation efforts, rolling out new features that improve the customer experience, optimize back-end efficiencies, and create a framework for ongoing innovation.

The stakes around digital transformation are high and choosing to hold may affect a company’s long-term solvency. In fact, 44 percent of insurance leaders think that, in the future, “most existing insurers will not survive, at least in their current form.”

Even if you’re lagging behind, it’s not too late for your firm to break…

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18 Jun: Case Study: How to Streamline Data Quality Management in CRM, Eliminate Time-Consuming Manual Data Entry

 

The success of Atlanta-based firm Frazier & Deeter is a case study in the art of the possible when it comes to the power of using artificial intelligence and data automation to streamline data quality management and revenue-generating activities. Read on to learn more.

Frazier & Deeter Seek to Automate Marketing Data Administration

When Frazier & Deeter first turned to Introhive’s relationship intelligence and data automation platform, they were looking for help easing manual marketing processes. Thanks to the platform, the firm not only succeeded in that endeavor but also revealed growth-driving relationship insights.

In fact, the Introhive…

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04 Jun: Case Study: How to Automate Revenue-Driving Activities, Increase CRM ROI

Like many organizations today, accounting firm Kaufman Rossin wanted to further enhance client experience management across their accounting, tax and consulting service practices by increasing adoption of their customer relationship management (CRM) system. And, at the same time, they didn’t want to add administrative workload to their professionals’ full schedules.

To boost adoption without overburdening their teams, Kaufman Rossin turned to Introhive’s relationship intelligence and data automation platform. But what they ultimately discovered was much more.

Indeed, the platform enabled the firm to:

Increase CRM adoption Visualize client engagement and growth trends Automate intelligent lead generation for business…

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07 May: Case Study: How to use relationship intelligence to deliver superior client experiences

If you’re trying to use technology and change management to innovate and set your firm apart, you know that the hardest part can be knowing where to begin.

Often, it helps to have a trusted and respected brand to look to. One that has already paved the way to success. And if you want to help your firm enhance client experiences, look no farther than the success story of long-time innovator, law firm Osler, Hoskin & Harcourt.

The firm wanted to integrate their business technology stack to break down data silos, streamline and enhance their client experience and turn their…

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30 Apr: 3 Ways AEC Firms Can Improve Sales and Marketing Alignment

As the unrelenting wave of digital transformation washes over nearly every business, the movement has finally reached the notoriously traditional architecture, engineering and construction (AEC) industry and its customers, as well.

At the same time, the growth of omni-channel and transmedia marketing engagement strategies further complicate how marketing and sales teams nurture and engage customers through a journey to purchase.

The former aims to provide a seamless customer experience, regardless of channel or device or stage of maturity. While the latter is all about storytelling that “transports” a customer into a brand’s world, to forge a personal connection…

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23 Apr: Introhive, Calico Partner to Deliver Data-Powered Legal Services Strategies to United Kingdom

Enterprise relationship intelligence leader joins roster of legal solutions experts

London, April 23, 2019 — Introhive, the leader in relationship intelligence and sales automation technology, recently partnered with legal solutions group Calico, the United Kingdom’s essential resource for law firms, as a member of its stable of legal solutions experts.

Led by well-known legal sector specialists, Directors Pauline Freegard and Katrina Bevan, Calico brings together suppliers, consultants and start-ups to help more than 4,000 U.K. legal firms more easily find solutions and connect with service providers.

“Currently, given the challenges of running a practice and the lack of supplier-side…