relationship capital

Tag
#
By Jordyn Pankhurst Professional Services Social Selling

03 Mar: Client Relationships: A Changing Landscape

What one word is the most important when it comes to client relationships? Trust? Insight? Communication? All are valuable to have when it comes to building a strong foundation to any relationship. But, when it comes to business, what we really need to do is listen.

At the end of 2020, TML Partners co-hosted a virtual roundtable table with Introhive to discuss this very idea with leading Chief Marketing Officers. Ryan O’Sullivan, Industry Director, Professional Services at Introhive began the conversation by sharing his findings from his doctorate on client relationships underpinned by Social Capital Theory. 

There are three layers…

Read More
#
By Adam Roberts Business Development Customer Relationship Management (CRM) Digital Transformation Enterprise Relationship Management ERM Marketing Partnerships Relationship Intelligence Sales SalesLevers Social Selling

11 Jun: What’s your digital age competitive advantage?

My answer to that question is that it still lies in the human element, away from algorithms, code, dashboards and data.

Technology has come a long way in the last decade. Its exponential progression has made leaps and bounds in solving business problems across the globe. It’s made businesses leaner, more efficient and armed them with more data than ever before.

Still, every company has access to the same technology, talent, algorithms, media outlets, marketing platforms and prospect lists. So, how do you differentiate? And where can you gain a competitive advantage?

The fact is, people still…

Read More