CRM software is now the biggest software market in the world and for good reason. CRM success can pay out huge dividends.
Increased tech stack adoption, more targeted marketing, strengthened client and prospect ties, increased cross-selling and even revenue growth are all some of the potential payouts.
But, as I recently shared with Accounting Today, three common challenges stand between many firms and their CRM success stories.
Read on to find out how your firm can use new, integrative technology to overcome these barriers and reach CRM nirvana.
1. Accounting is a reactive industry
Core services lines (like…
Is your organisation contemplating investing in digital transformation? Or already in the thick of it? If so, you’re not alone. By the end of this year, enterprises will have spent more than $2 trillion on digital transformation efforts.
But while 87 percent of organisations believe digital technologies will disrupt their industries, only 44 percent feel adequately prepared for that disruption. To help bridge this gap, I was honored to share Introhive’s take on how we help shepherd our customers through their digital transformation journey with Briefing Magazine this month.
Briefing is business management publication focused solely on the…
Enterprise relationship management (ERM) platforms are changing the game for organizations of all types and sizes. Indeed, businesses around the world are realizing the value—including monetary gains—of understanding and using relationship maps and intelligence to tap into their relationship capital.
With the instant visibility today’s ERM tools provide, companies are using their broader networks to move they needle farther and faster. These tools not only help garner warm introductions, fast track sales, and identify cross-sell and upsell opportunities, they also reduce churn and improve marketing and technology adoption and ROI.
But today’s relationship intelligence industry is also in…
Which of the following is on your business development to-do list for 2019?
Close more new customers Decrease customer churn Increase referrals All of the above
If you didn’t answer D, you’re either wildly successful (in which case, congratulations!) or you’re in trouble. But regardless of your answer, the real question is: What will it take to meet your goal?
Prospecting is hard—it takes about 18 calls to connect with a buyer. And customer retention has its own challenges, as unhappy customers are more likely to simply leave you than complain.
But never fear. This list of 2019’s…