Data Quality Management

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28 Mar: Introhive to Debut Data Enrichment Marketing Technology at LMA 2019

Relationship intelligence leader launches complement to platform at 2019 Legal Marketing Association Conference

Fredericton, New Brunswick, March 28, 2019 — As marketing modernization picks up steam in the legal industry, Introhive, the leader in relationship intelligence and sales automation technology, plans to share its newest solution, Introhive Cleanse™, at the Legal Marketing Association (LMA) annual conference April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 will host more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including Introhive….

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10 Jan: 3 Ways Introhive Can Help You Migrate From Data.com Before It’s Retired

Data.com, Salesforce’s first complete data enrichment solution within the platform, is headed for retirement.

By now, you’ve likely heard the news. Data.com will be officially retired on July 31, 2020. According to Salesforce, the decision to end service was made based on overwhelming feedback from users who were not happy with the quality of data provided by Data.com. But what about current customers of Data.com?

Salesforce customers will still need solutions to help keep data clean, accurate, and up to date. In order to keep up with their data cleanse efforts, Data.com customers will be able to select from other…

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08 Jan: 3 Ways to Keep Sales, Marketing Contact Data Fresh

Contact data doesn’t keep forever. In fact, businesses lose as much as 70 percent of their customer relationship management (CRM) records to “decay” each year. In layman’s terms, the contact info your sales and marketing team so diligently gathered is now out of date and useless.

Experts in the industry agree, including Fenwick & West’s Director of Marketing Technology, Jon Metcalf.

“The biggest hurdle to developing a useful, valuable CRM program is not the system,” he noted. “The biggest hurdle is how to get quality data into the system in the most efficient manner; not only at the…

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18 Dec: How to Change Your CRM Thinking from System to Systematic

Is your CRM generating the ROI your law firm deserves?

With 63 percent of law firms reporting user adoption and data quality as their top CRM challenges, odds are the answer is no. If your lawyers and business development team aren’t using the tool, quality customer data won’t get entered, creating a vicious cycle of poor adoption and data that does the opposite of drive new business.

So, how can you correct course and right the ship?

In my experience, it all comes down to your approach to CRM. Instead of thinking about your CRM as a system, you need…

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13 Dec: Today’s Must-Have Intelligence Technology for Law Firms

“Work smarter not harder” has become the rallying cry for law firms struggling with flat demand for independent legal services.

To thrive, firms are doing more with less and relying on intelligence. And I’m not just talking about brilliant legal minds.

I’m talking about your firm’s data—how it’s generated, analyzed, and shared. In fact, four types of intelligence solutions are disrupting the legal industry right now. Is your firm taking advantage?

Read on to get the scoop on these new solutions, and how your firm can use its data and systems to boost productivity and grow.

Artificial Intelligence (AI)

AI…

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16 Nov: Law Firm Gould & Ratner Automates Their Data Quality Management Process with Introhive

Your law firm’s CRM is a key ingredient to delivering top notch client experience management, but your relationship with your CRM can be love, hate at times. Having all your client and business development data in one place is invaluable, but driving adoption and usage across your firm can be a struggle.

Making sure your firm’s CRM has complete, accurate, and clean contact data is a challenge that most law firms grapple with, as data is dependant on practitioners in the firm using the system regularly. In reality, CRM adoption is much lower for law firms, which drastically impacts the…

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05 Nov: 6 Best Practices for Improving Your CRM Data Quality

You’ve invested countless hours and dollars implementing a customer relationship management (CRM) system to help keep your database organized and business development teams aligned, but enabling them to sell in a way that has a positive impact on growth will take more than just a centralized place to manage contacts and accounts. Without high quality data in your CRM, your team will never truly realize the full value of your CRM investment.

According to the State of Sales Report by Salesforce’s Research Team, 66% of a sales reps time is spent on administrative tasks and activities, not directly tied to…

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10 Oct: The Knowledge Continuum: How Data, Information, and Intelligence Work Together

Big data. Information technology. Business intelligence. You’ve heard all of the big data and analytics buzzwords. But it’s not all buzz. It’s the new reality.

Business intelligence (BI) tools are on the rise with 76% of C-level technology executives expecting to increase their BI and analytics budgets. Why? Data management solutions enable better decision making, improve operational efficiencies, and increase competitive advantages.

However, when investing in data management, predictive analytics, or business intelligence solutions, most firms make a critical error: They don’t know which pieces of knowledge they need. It isn’t until after they’ve invested in an intelligence solution…

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04 Oct: The Ultimate Guide to Business Development for Accounting Firms: 19 Tips, Tactics, & Trends

With 72 percent of firms struggling to win new business and a third of clients considering a switch to a competitor, it’s clear that current retention and acquisition strategies aren’t working.

It’s time to develop new strategies for gaining new business and holding onto existing clients.

Read on for advice on how to do just that from business development experts Ramon Ray, Lauren Clemmer, Charlie Burns, and others.

Section Guide:

How to Differentiate Your Accounting Firm How to Retain More Clients Trends Every Accounting Firm Needs to Know

How to Differentiate Your Accounting Firm 1. Build a Brand

The accounting…

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07 Jun: Data Enrichment Services: Going Beyond Traditional Email Signature Scraping to Drive 3X Relationships Into CRM

CRM users spend an average of 5.5 hours each week creating and updating contacts in their system. But even after spending all of that time in CRM, the data shows that those contacts are inaccurate, incomplete, or duplicated. In fact:

88% of CRM users admit to entering incomplete contact information 69% of people have out of date CRM data 63% have duplicate contacts in their CRM

All of this adds up to a CRM system that is bogged down with poor data. In an effort to acquire complete contact records and regularly create CRM contacts, many organizations turn to email…