Events

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21 Jul: Adapt your sales…or else

Sam Reiner is a new intern here at Introhive.

Since starting at Introhive a few weeks ago, I have been learning all about this company and what we do here. Needless to say, it has been very interesting learning about all sorts of things, but today I would like to talk specifically about sales.

What I’ve learned so far is that when it comes to sales, it is important to always adapt your sales. Current industry trends dictate both the current business climate and the people we’re selling to, and it’s essential to keep up with shifts in these trends. 

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19 Jul: The funnel is dead? Extend its life with clean data

They say the funnel is dead. For a long time, we’ve used the analogy of the funnel to describe the customer’s journey. The problem is: what happens after they’ve gone through it and signed the deal?

If your relationship with customers ends as soon as they’re through the funnel, you’re missing out on having any relationship at all. And that’s costing you more than you realize in lost opportunities.

Introhive’s VP of Technology and Innovation Adam Stewart was a keynote speaker at the “The Funnel is Dead” themed Modern Sales Pros Revenue Excellence Summit, where he addressed the failure of the…

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13 May: Getting creative with virtual events: Introhive’s chocolate and whiskey tasting

If you haven’t learned the value of hosting fun events as part of your business, you’re missing out. It’s a great way to connect with customers—both potential and existing—and valued partners. Sure, you’re not able to meet people in person right now, but that just means you need to think of new ways to engage, like getting creative with virtual events.

Stay connected with virtual events 

Before the pandemic, I spent a lot of time doing face-to-face events. Unfortunately, for more than a year now those in-person events haven’t been possible. But that doesn’t mean we’ve stopped hosting events. We’ve…

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23 Mar: Jeff Antaya: Lessons in Leadership

Leadership has taken on a whole new meaning in the new age of Covid-19, with organizations seeking to find solutions that will not only help them weather the storm but remain competitive once the dust has settled.

The last 12 months have seen an acceleration in firms’ digital roadmaps, with new remote working environments bringing technology to the forefront. However, even before the new world, there was a growing need for digitalization. The focus has been shifting heavily to automation, having the potential to revolutionize the professional services industry. For leadership teams, the opportunities are endless! Technology can…

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19 Mar: MarTech Spring 2021: Key Takeaways

Introhive was proud to sponsor this year’s virtual MarTech Spring event, which included topics on the future of MarTech, maximizing the value of customer data, using technology to increase efficiency, and so much more.

If you didn’t get a chance to tune into the 70+ sessions, don’t worry. We’ve compiled a list of the four top takeaways from MarTech Spring Virtual to provide insights for your organization.

Effectively integrating AI and automation into your marketing operations: Hype vs. Reality

Over the past year, the business landscape has changed dramatically — and marketing and sales teams are being pressed hard to…

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12 Mar: Empower Women to Empower Other Women

Empower women to empower women is a phrase that is near and dear to my heart. I’m so proud to have been involved in the International Women’s Day event hosted by Introhive on March 4, where we heard from strong leaders who are championing women and helping to pave the way for future generations. Our amazing line up of panellists was:

Diana Sapienza, Global Head of Strategic Alliances, Introhive  Kimberley Ellison-Taylor, Global Technology and Finance Leader, Oracle Angela Carter, Senior Partner, GBS Media and Entertainment, IBM Christine Robertson, Partner, Marketing & Sales Leader, PwC

Moderating the conversation was Introhive’s own…

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01 Mar: How to Manage Events in the Post-COVID World

In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. 

At the same time, I felt both disheartened at the sudden lack of in-person events and emboldened to help pivot our lead generation campaigns to fully virtual. 

Everything was changing – and changing fast – in my role.. Take logistics. While I used to spend hours packing our trade show booth, printing labels…

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04 Feb: International Women’s Day: The History

With March just around the corner, it’s important to highlight March 8th as the world comes together to honour International Women’s Day: a day to lift women up, celebrate their achievements in all spheres of life, whilst raising awareness for women’s equality.  As this important day approaches, I’ve been thinking about the journey women have gone through, the huge steps taken and the sacrifices made by so many incredible women in the fight for women’s rights.  But, it also has me thinking about the flip side of the coin. How gender parity still exists in today’s society, how the journey…

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16 Apr: 4 Key Learnings From the 2019 LMA Annual Conference [Infographic]

Legal marketers have the tough task of trying to grow revenue in an industry that has seen a record number of mergers, acquisitions, and, of course, competition. They need new tactics, new technologies, and new processes to help attract and win new business for their firm.

The Legal Marketing Association’s (LMA) annual conference highlights the latest trends and best practices that drive tangible results for law firms. As a result, more than 1,400 legal marketing professionals descended upon Atlanta for this year’s conference April 8-10.

If you weren’t able to attend but still want to benefit from the latest…

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11 Apr: Introhive Gives Back to Local Youth at 2019 Legal Marketing Association Conference

Relationship intelligence leader supports next generation of business leaders with school supplies, donations

Fredericton, New Brunswick, April 11, 2019 — Introhive, the leader in relationship intelligence and sales automation technology, partnered with the Atlanta Community Foodbank and the workforce development nonprofit Year Up to lend a helping hand to local youth at the Legal Marketing Association (LMA) annual conference, held April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 hosted more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including…