Events

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23 Mar: Jeff Antaya: Lessons in Leadership

Leadership has taken on a whole new meaning in the new age of Covid-19, with organizations seeking to find solutions that will not only help them weather the storm but remain competitive once the dust has settled.

The last 12 months have seen an acceleration in firms’ digital roadmaps, with new remote working environments bringing technology to the forefront. However, even before the new world, there was a growing need for digitalization. The focus has been shifting heavily to automation, having the potential to revolutionize the professional services industry. For leadership teams, the opportunities are endless! Technology can…

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19 Mar: MarTech Spring 2021: Key Takeaways

Introhive was proud to sponsor this year’s virtual MarTech Spring event, which included topics on the future of MarTech, maximizing the value of customer data, using technology to increase efficiency, and so much more.

If you didn’t get a chance to tune into the 70+ sessions, don’t worry. We’ve compiled a list of the four top takeaways from MarTech Spring Virtual to provide insights for your organization.

Effectively integrating AI and automation into your marketing operations: Hype vs. Reality

Over the past year, the business landscape has changed dramatically — and marketing and sales teams are being pressed hard to…

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12 Mar: Empower Women to Empower Other Women

Empower women to empower women is a phrase that is near and dear to my heart. I’m so proud to have been involved in the International Women’s Day event hosted by Introhive on March 4, where we heard from strong leaders who are championing women and helping to pave the way for future generations. Our amazing line up of panellists was:

Diana Sapienza, Global Head of Strategic Alliances, Introhive  Kimberley Ellison-Taylor, Global Technology and Finance Leader, Oracle Angela Carter, Senior Partner, GBS Media and Entertainment, IBM Christine Robertson, Partner, Marketing & Sales Leader, PwC

Moderating the conversation was Introhive’s own…

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01 Mar: How to Manage Events in the Post-COVID World

In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. 

At the same time, I felt both disheartened at the sudden lack of in-person events and emboldened to help pivot our lead generation campaigns to fully virtual. 

Everything was changing – and changing fast – in my role.. Take logistics. While I used to spend hours packing our trade show booth, printing labels…

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04 Feb: International Women’s Day: The History

With March just around the corner, it’s important to highlight March 8th as the world comes together to honour International Women’s Day: a day to lift women up, celebrate their achievements in all spheres of life, whilst raising awareness for women’s equality.  As this important day approaches, I’ve been thinking about the journey women have gone through, the huge steps taken and the sacrifices made by so many incredible women in the fight for women’s rights.  But, it also has me thinking about the flip side of the coin. How gender parity still exists in today’s society, how the journey…

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16 Apr: 4 Key Learnings From the 2019 LMA Annual Conference [Infographic]

Legal marketers have the tough task of trying to grow revenue in an industry that has seen a record number of mergers, acquisitions, and, of course, competition. They need new tactics, new technologies, and new processes to help attract and win new business for their firm.

The Legal Marketing Association’s (LMA) annual conference highlights the latest trends and best practices that drive tangible results for law firms. As a result, more than 1,400 legal marketing professionals descended upon Atlanta for this year’s conference April 8-10.

If you weren’t able to attend but still want to benefit from the latest…

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11 Apr: Introhive Gives Back to Local Youth at 2019 Legal Marketing Association Conference

Relationship intelligence leader supports next generation of business leaders with school supplies, donations

Fredericton, New Brunswick, April 11, 2019 — Introhive, the leader in relationship intelligence and sales automation technology, partnered with the Atlanta Community Foodbank and the workforce development nonprofit Year Up to lend a helping hand to local youth at the Legal Marketing Association (LMA) annual conference, held April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 hosted more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including…

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28 Mar: Introhive to Debut Data Enrichment Marketing Technology at LMA 2019

Relationship intelligence leader launches complement to platform at 2019 Legal Marketing Association Conference

Fredericton, New Brunswick, March 28, 2019 — As marketing modernization picks up steam in the legal industry, Introhive, the leader in relationship intelligence and sales automation technology, plans to share its newest solution, Introhive Cleanse™, at the Legal Marketing Association (LMA) annual conference April 8-10 at the Hyatt Regency in Atlanta.

The largest continuing education event for legal marketing and business development professionals, LMA 2019 will host more than 1,500 legal marketers of all levels, 150 speakers, and dozens of preeminent solution providers, including Introhive….

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22 Mar: 3 Marketing Trends at SMPS Southeast 2019 [Infographic]

The 2019 SMPS Southeastern Regional Conference, held March 18-20, drew sellers, strategists, and managers from across the architecture, engineering and construction (AEC) industry. Together, they covered topics from volunteering and training to using creativity to engage an audience and solve common business problems.

If you missed it, don’t worry. We’ve got you covered. Check out our infographic to get a quick download of the key themes, top tweets and trends, and read on for the insights we gathered on marketing trends set to shake up the AEC landscape this year and beyond.

1. Emotions make marketing stronger

Marketers and…

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07 Mar: Introhive Claims Finalist Spot in Best Marketing Tool Competition

Relationship intelligence leader nominated by B2B Marketing Expo U.K.

London, 7 March, 2019 — Introhive, the market leader in relationship intelligence and sales automation technology, is one of five finalist organizations in the Best Marketing Management Tool category of the 2019 B2B Marketing Expo Awards. The winner will be announced during the annual B2B Marketing Expo in London, taking place at the ExCel Exhibition Centre 27-28 March.

Europe’s leading event for marketing professionals, the 2019 B2B Marketing Expo includes 700 seminars and classes focused on the industry’s latest tools, techniques and innovations, as well as keynote speakers from industry leaders…