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Forrester Executive Guide: Overcoming CRM Pitfalls With CRM Automation & Relationship Intelligence

While CRM is an indispensable component of a firm’s technology stack, it doesn’t come without its challenges. From low adoption, to poor data quality, expectations often fail to meet reality, leading to a roughly 70% deployment failure rate. Learn more in Forrester’s Executive Guide: Customer Relationship Management.


Download this Forrester Executive Guide to discover:

The importance and intended purpose of CRM
 The latest trends and challenges that prevent firms from realizing the value of CRM
 Suggestions for how executives can respond to and overcome these developments