CRM Data Enrichment

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21 May: Investing in digital transformation: Why high-quality data is do or die

Is your organisation contemplating investing in digital transformation? Or already in the thick of it? If so, you’re not alone. By the end of this year, enterprises will have spent more than $2 trillion on digital transformation efforts.

But while 87 percent of organisations believe digital technologies will disrupt their industries, only 44 percent feel adequately prepared for that disruption. To help bridge this gap, I was honored to share Introhive’s take on how we help shepherd our customers through their digital transformation journey with Briefing Magazine this month.

Briefing is business management publication focused solely on the…

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14 May: How to Find an ERM Solution You Can Count On

Enterprise relationship management (ERM) platforms are changing the game for organizations of all types and sizes. Indeed, businesses around the world are realizing the value—including monetary gains—of understanding and using relationship maps and intelligence to tap into their relationship capital.

With the instant visibility today’s ERM tools provide, companies are using their broader networks to move they needle farther and faster. These tools not only help garner warm introductions, fast track sales, and identify cross-sell and upsell opportunities, they also reduce churn and improve marketing and technology adoption and ROI.

But today’s relationship intelligence industry is also in…

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08 Jan: 3 Ways to Keep Sales, Marketing Contact Data Fresh

Contact data doesn’t keep forever. In fact, businesses lose as much as 70 percent of their customer relationship management (CRM) records to “decay” each year. In layman’s terms, the contact info your sales and marketing team so diligently gathered is now out of date and useless.

Experts in the industry agree, including Fenwick & West’s Director of Marketing Technology, Jon Metcalf.

“The biggest hurdle to developing a useful, valuable CRM program is not the system,” he noted. “The biggest hurdle is how to get quality data into the system in the most efficient manner; not only at the…

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05 Nov: 6 Best Practices for Improving Your CRM Data Quality

You’ve invested countless hours and dollars implementing a customer relationship management (CRM) system to help keep your database organized and business development teams aligned, but enabling them to sell in a way that has a positive impact on growth will take more than just a centralized place to manage contacts and accounts. Without high quality data in your CRM, your team will never truly realize the full value of your CRM investment.

According to the State of Sales Report by Salesforce’s Research Team, 66% of a sales reps time is spent on administrative tasks and activities, not directly tied to…

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07 Jun: Data Enrichment Services: Going Beyond Traditional Email Signature Scraping to Drive 3X Relationships Into CRM

CRM users spend an average of 5.5 hours each week creating and updating contacts in their system. But even after spending all of that time in CRM, the data shows that those contacts are inaccurate, incomplete, or duplicated. In fact:

88% of CRM users admit to entering incomplete contact information 69% of people have out of date CRM data 63% have duplicate contacts in their CRM

All of this adds up to a CRM system that is bogged down with poor data. In an effort to acquire complete contact records and regularly create CRM contacts, many organizations turn to email…